On March 2, 2015 on the Mobile World Congress, domestic flat programme makers rockchip together with Intel to launch around the world's first 64-bit Quad-core 3G SoFIA 3G-R communications solutions, the programmes mainly for high performance mobile phones and tablet computers, and show to the public for the first time based on which cell phones and communications tablet.
As competition intensifies, rapid cooling of busy the past few years mobile phone chip business, Texas instruments, Broadcom dropped out. Marginalization of the NVIDIA, Marvell outgoing takeover. International giants have quit the field, rockchip instead why domestic manufacturers entered the field of mobile phone at this time? This beginning to rise.
Rockchip history
Rockchip's early history, which started with only more than 20 people but there are several excellent first Repeater software engineer company. There are numerous companies in this area, but rockchip has his own dream.
In 2003, the rockchip has completed a 8bit MCU (3 Stage Pipeline MCU) chip research and development work, using 8-inch 0.35 Micron mixed digital-analog process process, started from an embedded software development company into chip design company. Rockchip has a "core".
The beginning of the 21st century, MP3 Walkman and portable CD alternative to rapidly growing popularity, this gave the chip maker a chance. Rockchip began the development of MP3. In the age of homogenization of audio MP3, rockchip keen to capture the video may become the new demands. The end of 2005, rockchip developed sample. In 2006, relying on admission to the performance advantages of a strong, from the time of the actions take a large market share, it pours.
Zhihou, rockchip automatics in the PMP market, market dominant products from generation to generation. Chinese bosses are accustomed to making quick money, invest what in the what's hot, short listing of secondary development profits, price war, cutting corners, vicious competition ... ... Rockchip focused on technology and research and development from the very beginning, firmly grasp the upstream industry chain, don't make quick money making technology money.
PMP rockchip accumulated in the age of customer. Rockchip chip can use cheap programme and peripheral accessories to meet the needs of end users, customers can reduce costs, end users can obtain benefits. Accumulated in this period laid the basis for later development.
In September 2008, Google released Android 1.0 system. A free OS, rockchip keen awareness of the opportunities offered by this system.
PMP usually in closed systems, rockchip chips any better, just a simple tool, and Android is an open, intelligent operating system, which has the status of the Windows Mobile. While no Intel and AMD in the mobile space monopoly patent barriers nor x86. Swiss core computer in many ways. In May 2009, rockchip Marketing Director in an interview with the media, said: "this is a rare opportunity......."
In the early access to the Android market, rockchip several chips of the design was unsuccessful. In order to compromise on cost performance, and compromise means compromise of the user experience, lower prices will be meaningless.
Rockchip understood to come over soon, started buying ARM of high performance processor core mandates. RK2918 is finally available. Zhihou, rockchip got out of hand, and from the A8 to the performance of dual-core A9,RK3066 has reached the top level of the industry at the time.
Performance improvement at the same time, rockchip reserved for customers and users to consider the good traditions. To meet customer needs, and reduce customer costs, the competitiveness of this RK3066 well ahead of opponents, that is, at this moment, rockchip into Hewlett-Packard, Dell's supply chain. International flat "China chip". After the RK3188, RK3288, the same excellent performance, high cost performance, customers low cost and better user experience products, also popular with customers and users.
Intel Alliance
Intel Mobile chip business was sold in 2006 and 2007 iPhone has led the mobile revolution, using the ARM instruction set of the Samsung chip, Intel somehow missed the mobile revolution. Hello Kitty iPad Air 2 Case
Intel realized that when it came to chasing, the time is too late. After the appointment of the new CEO, Intel has identified strategies, splashed against attacking the mobile space, and X86 keep their market position.
Thus, subsidies of as much as $ 7 billion to Intel two years flat panel manufacturers in Shenzhen, China, pushing its ATOM series of processors.
However, in the process of promoting, Intel found itself despite many efforts, almost losing money price is given, but still struggling due to Intel in the PC era accustomed to luxury, the programmes are given high costs. (Solid capacitor Intel motherboard, multilayer ceramic capacitor and resorts).
And every penny is a competitive mobile market, Intel luxury acclimatized. Shenzhen shanzhai Tablet manufacturers favorite object, is precisely the rockchip. Good at it at the cost of PMP is the pressure of the times, to the era of smart Tablet has accomplished a very high level.
So Intel on rockchip, SoFIA scheme was introduced.
The essence of SoFIA
In fact, early in the layout of the Intel, Intel bought a few years ago major Infineon baseband manufacturer long Vxwork Wind River acquired mobile operating system company. But Intel has been too slow, and do very well in the market.
Rockchip not high-end technology, but will make solution, but also very grounded, and flat panel manufacturers have a very good relationship.
SoFIA is the Intel high-end technology, rockchip on application and marketing projects. Hello Kitty iPad Air 2 Case
Intel Atom x-3 C3230RK on the MWC2015 is actually a high-performance CPU integrated Intel 3G baseband chip, coupled with previously Infineon RF (radio frequency integrated Bluetooth, WIFI, GPS, audio), a cheap two-chip solution. Rockchip is responsible for low cost solution. (Rockchip own chip programme TV box can do $ 9.9, is insane. ）
Rockchip and Intel's subsidy, 7 inch Tablet phone 499 399 Yuan are entirely possible and Intel the chip's performance is not necessarily worse than ARM A53 glory of 930. Glory 2x 7 inch mobile phone pricing is 1999.
Can counter attacking subsidies and partners
Intel chip performance is very good, but under Android, because of differences in ARM and X86 instructions, running play out.
And Intel over the past two years on the allowance madness, coupled with rockchip cost, Intel Atom x-3 C3230RK value should be higher than the ARM chip on the market.
The question now is, Intel needs to force partners, Intel now partners or was an old friend of the PC era, Lenovo, ASUS, or flat new friend in the age of the original road, electric.
Although the programme has the advantage, but in the end not to force it. Consumers buying a mobile phone rather than programmes, attracting Heavyweight firms such as Huawei, millet and other franchise is the focus of the next work, launching at least a few low-end models. Consumers would pay, so that consumers know that Intel chips and RK cooperation is also good.
Out for good program is only half, rockchip and Intel also needs to continue its efforts.
From made in China to the Chinese think tanks
Gold will shine, eventually a 20 people starting small businesses were giant Intel value, the depth of cooperation, seeming to have a new giant's shadow.
China's manufacturing sector is in transition, the workshop of the world face increasing challenges from made in China to the Chinese wisdom, rockchip can be a revelation to other enterprises.
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