Apple last month iPhone trade-in activities in the city, at a lower price recovery of consumers do not have the old iPhone. Collected where are they? Latest Foxconn iPhone uniform recycling renovation and prepare for selling part of online and offline channels.
Sell refurbished machines are nothing new, surprising the refurbished iPhone prices: iPhone5S with a yearly subscription for only 2099, compared to 1199 iPhone5C.
5S and of just over 2000 pieces of just over 1000 pieces of 5C? This is Apple's refurbished machines? Unbelievable! Many netizens expressed doubts when she sees the news first, feel out consumers ' wallets is not shy of Apple impossible such a conscience. But careful study of Foxconn's argument, the fact that these channels of sales do not go Apple refurbished machines, after sales by Foxconn, equivalent of Foxconn's refurbishment and the sale of the machines as a third party, Apple just to provide the recycling machine. The so-called "official" actually refers to Foxconn, but because Foxconn is the iPhone factory, making refurbished quality so it is secure.
Official: iPhone market
Apple has been on its website sells refurbished models, but sales only mediocre. The reason, website renovation version and the price difference is usually only more than 10% new products, was not cheap at all. But the refurbished machines placed on the Foxconn has some second hand iPhone price system was completely broken, tantamount to a bombshell to potential consumers. A case study of 5S, this model for sale 1.5 years, in today's website cost about 4,000 yuan, its work, appearance, performance, and functionality are still regarded as high-end products. Although it is used, but the work is enough to kill An Zhuozhong port model. Most important is that it runs iOS system, hated Android, iOS and the cash-strapped consumer temptation is hard to resist. Similarly, 5C of just over 1000 Yuan in thousands machine market is the best, after all, what price range have hated Android platform, but also have to select the Android user. Refurbished used iPhone with the new machine after difference is enough to reassure people worry too much for second-hand goods. It can be said that once the iPhone launch doesn't worry about sales.
What do apples have in the abacus?
Although the refurbished iPhone isn't Apple sales, but Foxconn channel; but Apple recycle, iPhone factory refurbished sale, how can you say Apple permission marketing strategy. Why has always been high above the Apple would play cheap games? Recovered from refurbished machine pricing and price differences of view, Apple is basically not making any profit from it. Large inflows of cheap refurbished machine market, sales of the new iPhone is certainly had some impact. Since it does not make money, Apple?
IPhone screen models launched last year and picked up after most of the high-end smartphone market share, iPhone sales growth has been close to the end. Because of the overall smartphone market slowed, coupled with high saturation, Apple will have to find new sources of growth. In addition to the well known Apple Watch, another huge profit potential of the business is the App Store of Apple. App Store for Apple to $ 4.5 billion profit last year, half of that number will rise this year and next year will come close to overtaking. App Store has become one of Apple's most profitable business sectors. Moschino new iPad case
Wants to further expand its App Store revenue, Apple needs to expand sales of the iPhone. IPhone5C failed was dropped by Apple to launch a cheap model plan to expand market share, then on to how to get more consumers to use the expensive iPhone? Refurbished machine is the answer. Contracted by a third party refurbished machines can do low prices, you can greatly reduce the barriers to entry of the iOS platform, like iOS in the low-end customers spend a little money to buy good iPhone mobile phones. After they entered iOS ecosystem, and will bring greater benefit to the App Store. Cheap sell hardware, software to make money, is much like the style of emerging Internet companies? The most profitable enterprises in the world, so keep up with market changes the strategy changes are indeed commendable.
Android manufacturers do?
IPhone is very cheap, and hardest, of course, is the Android phone. Many consumers are sick of Android and iOS devices they have been waiting for cheaper. If a cheap refurbished iPhone to the market, already faces a slowdown of greater pressure on the Android phone. Price range of between 1000 and 2000 Yuan is a major source of profits currently Android ecosystem, the cake be iOS, Android manufacturer's life more difficult. Affected not only China's manufacturers, Apple launched similar programmes in low-income countries, these countries local brands as well as Samsung's global brand will have a big impact. In response to Apple's hit Android phone can only continue to price wars and configure race, at the expense of reduced profit margins further. In any case, Android manufacturers days will be even more difficult.
Cheap iPhone launch is a good thing for consumers. Love not only iPhone users will benefit, Android users will buy more cost-effective mobile phones because of the competition. Official channels would also make the second-hand phone market has become standardized, accelerate the development of this market. In short, our conscience move thumbs to Apple, I hope Apple more similar actions in the future to meet consumer demand. Moschino iPad 4 case
875 votes
HTC One M9
Maybe HTC in the Android camp has typical of industrial design, coupled with the previous generation M8 public expectations have been raised too high, so at the press conference following the end of routine upgrades of the M9 and not so strong repercussions. Discussion on the M9, consumer channel is highly concentrated on the legendary "three-jaw" and "around the Israeli-Palestinian" "Wu Chin" ...
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