Little was downtime last week, Xu chaojun pushed in a delicate position: not just dot and Slappy, Kai-Fu Lee and Xu chaojun, at a more general level, Xu chaojun reflects upon is cutting more and more ground to the Internet community's road to monetization. In it, Slappy monetization is already looming.
The whole story must leave renren Xu chaojun to begin. Inception is all networks blocked this interpretation was established Chen and Xu chaojun, personal, but in fact, the network then there is yet another expression of everyone.
In early 2011, it is renren when facing loss of a large number of users. No matter how Chen yizhou stressed the number of white-collar users, but the main pillars of Web content, is still in College, in 2006 and 2008 to expand University users as much later, "new dividends" in 2011 with the loss of a large number of users facing graduation. In addition, all Web content quickly, including the State's products have been microblogging encirclement. In this context, the diandian was founded, renren will no doubt be the rest of the log and pictures of products value transfer.
Clearly, Chen yizhou's judgment is not reliable. Xu chaojun before the POPs was established, and Chen faced the same dilemma. Little depth reading as a social media product, itself, is not in the export, but content providers but unable to import users from a meager or QQ and other products and content--and increased the point closest to the renren blocked it, and homogeneity of watercress are direct competitors, no possibility of cooperation.
So, little essence face cost and user costs are extremely high. As a result of this situation, various platforms is the Internet community is fragmented and fragmentation resulting from the dual phenomenon of user time.
Xu chaojun met the challenges of an era, but Slappy helped Xu chaojun broke the Board.
POPs essentially solved two problems. On the users, crack user and SINA weibo user conflicts or micro-credit--POPs provides a form of content, this content can be used by users of multiple platforms, so the user POPs itself costs very low. In addition, Slappy UGC content costs are low, popping in a new form of content some of the content synced to the user on their own platform. Originally released directly in the SNS, Twitter, micro-contents of the letter, first enter the crack generation and distribution to the platform. From this point of view, Slappy forcefully in user scene added one link in the chain.
https://www.youtube.com/watch?v=BeGOVM-FtmE
Point to Slappy evolution, is a platform to cross-platform services changed little. Ted Baker iPhone 6 covers
In this age of platform proliferation effect of Judah, Slappy the services closer to the currency's direction.
Pattern is very clear, in fact, this business model everyone online has proven to be feasible. Renren's album is in fact the most basic light blogging, in the reality of a single page of graphics and text in inserting advertising and e-commerce shopping guide, became the most basic of social marketing. Web content for all platforms can recommend to an album to import flows, renren albums provide content and advertising, and ultimately there is some flow of cash on advertising.
And these cash values, ultimately is the master album (or brand marketing account account) and renren platform partitioning. Mature, is the company's business model. Dots, or prototype of the dot Tumblr's way in China--the road to nowhere. Because it requires a huge user and UGC as a basis.
But Slappy is not the same. Audio personalized pictures of an artificial edit page (it can be photo albums, albums, or any other form) that can be rendered on any platform, whether it is in the photo album as a portal or a single photo as a portal, or even a period of recording, a person's voice as a portal, this business model is set up. Ted Baker iPhone 6
Slappy channels for user-provided content and realisation, POPs provides advertising, platform users. The perfect business model, but it is too early.
The first drive did not appear because these driving forces dominated by brands, money, influence, and so on have also focused on the micro-blogging and micro-letters. Only on the micro-blogging and micro-letters to cheap access to user services, will look into POPs.
Here are some subtle. If POPs can persist long enough, it promises to be the next generation of "beauty". But now the price is high enough they won't pay for marketing on the flap.
In addition to a special service.
Micro letter announced that after a thorough investigation of violations, ambiguous economic "edge" has lost the service of a platform that can be exploited. For their part, the difficulty and risk of the station have been very high, Twitter users don't buy it, app has been blocked, YY, large channel costs are also high ... ... Little user-based platform can be used.
But Slappy prospects are good enough, user sources are sufficiently broad, and more importantly, seed user acquisition costs are low, communication costs are also low.
As a result, is the little yellow rattle covered POPs, still popping yellow rattle a little involved in last week's outage has not checked in. But as we all know is, obviously, on the spot, a "beautiful way station" than slap on a "beautiful voice" attractive.
From a business model perspective, POPs this circumstance is not a tragedy. After all, most of the best platforms and services, has gone through such a process, and get over it, wait until the price/performance based users, branding and marketing when the money started to flap inclination, this is a fantastic product.
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