Worked with Steve jobs for more than 12 years, sharing Apple's Creative Director of Ken·xigeer recently questioned whether the Apple product names lost their simple beauty. Apple's famous slogan, "Think Different" is from the hand of Ken·xigeer, he helped to build the "i-brand", such as the iMac, iPod and so on.
Siegel points out that Apple product names used to be very simple, computer is a Mac, consumer electronics is "I". But now consumer product is named "i-", "Apple", such as Apple Watch, Apple Pay, Apple Music, and so on.
Ken·xigeer view that the incumbent CEO Tim Cook, certainly knows how to make Apple's efficient operation, but he's no Steve jobs, a large number of wisdom, relying instead on product design and marketing expertise provided by experts in the field.
Siegel also compares the Apple product line of simplicity and complexity, he believes in simplicity software products to find challenging his "confusing" to describe the user experience of Apple Music. Cath Kidston iPhone 6s plus
Source: cnbeta
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